Transitional emails – Transitional emails are usually activated based on consumer’s action with the company. To opt for transitional or relationship messages , the company needs to fulfill the following criteria
The Primary purpose of these communications must be to facilitate, complete or to confirm any commercial transaction that the recipient has previously agreed to enter with the sender.
Activated transitional messages include dropped basket messages, password reset emails, order or purchase confirmation, order status emails, reorder emails and email receipts.
The main purpose of a transactional email is to send information regarding the action that triggered it. But, due to its high open rates, transactional emails are good opportunity to engage customers: to introduce or extend