Bulk Email Marketing Services

Email Marketing is way to send a direct commercial message or email to the potential or current customer. Email marketing usually involves using bulk emails to send ads, requests sales, donations or request business. It is also meant to build loyalty, trust and brand awareness.


Email Marketing Types

 

Email marketing process can be executed through different types of emails:

  • Transitional emails

    – Transitional emails are usually activated based on consumer’s action with the company. To opt for transitional or relationship messages , the company needs to fulfill the following criteria

    The Primary purpose of these communications must be to facilitate, complete or to confirm any commercial transaction that the recipient has previously agreed to enter with the sender.

    Activated transitional messages include dropped basket messages, password reset emails, order or purchase confirmation, order status emails, reorder emails and email receipts.

    The main purpose of a transactional email is to send information regarding the action that triggered it. But, due to its high open rates, transactional emails are good opportunity to engage customers: to introduce or extend

  • Direct Emails

    –This type of marketing involves sending an email only to communicate a promotional message, for example, an announcement of a special offer or discount offer or a catalog of products. Companies usually collect a list of prospect email addresses to send direct promotional messages. They can also rent a list of email addresses from service companies, but safe mail marketing is also used.
  • Mobile Email Marketing

    –A large amount of traffic is generated through smartphones and tablets while using email marketing. As emails are generated according to the tracked behavior of customers, it is possible to tailor promotional material to their requirements and to present relevant details to potential buyers. Due to this reason, modern email marketing is looked for more often as pull strategy rather than a pull strategy.

Advantages of Email marketing Services in business

  • In email marketing campaign, an exact return on investment is proven high and can be tracked easily when organized properly. It is the most effective online marketing tool and second to search marketing
  • Email marketing is cheaper and faster than traditional mail, because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing, and mailing
  • Email provides a cost-effective method to experiment different marketing content, including visual creative, marketing copy and multimedia assets. The data then gathered by testing in the email campaigns can then be use across all channels of marketing campaigns, both print and digital.
  • Advertisers can gather list of substantial numbers of email subscribers who have opted in to receive email communications on their interested subjects.
  • When direct email marketing is compared to standard email, it produces higher response rate and higher average order value for e-commerce businesses.