SEO

SEO (Search Engine Optimization)

Search Engine Optimization or SEO is a technique which enables the website to be listed on the top search results for the particular query related to the product offered by the organization when entered by the user in the search engines like Google/Bing/Yahoo etc.
What methods do we use to improve your Search Engine Placement ?

Parts of SEO

Part: 1

  • GYM Introduction.
  • SEO Vs Online Marketing
  • Types & Techniques of SEO.
  • How the Search Engine works
  • Internet Vs Search Engines
  • Websites Vs Portal
  • Directories, Indexing.
  • Search Engines V/S directory
  • Major search engines and directories
  • Page Rank, SERPs.
  • Google Sandbox effect
  • Website Architecture
  • Website designing basics.
  • Domain, Hosting

Part: 2

  • SEO Laws.
  • SEO Vs website
  • Search Engines & Keyword
  • Proximity, Prominence, Relevancy.
  • SEO Techniques/Types
  • On Page SEO Intro.
  • Off Page SEO Intro

Part: 3

  • On page SEO
  • Initial Site Analysis
  • Keyword Research
  • Density Analysis and Placement
  • Title & Meta Tags development
  • Site Structure Analysis
  • URL renaming/re-writing
  • Content Development Check
  • Brief Keyword Competition Review
  • H1, H2, H3 Tags
  • Anchor Text
  • Existing Web Content Optimization
  • HTML Validation/ Tracking Webpage
  • Technique
  • Creation of XML / HTML / Text Sitemaps
  • Profile making in Google
  • Submitting sites to Google
  • Google Analytics/CTR/PPC/Ad words/CPC
  • Canonical / 404 Implementation Off page SEO
  • Directory Submission
  • Article submission
  • Geo Listing and Local Listing, which
  • includes Classified
  • Submissions & Google Map Submissions.
  • Blog creation, weekly Postings and blog
  • promotion
  • Content editing & Content Rewriting
  • Direct Link Exchange / Direct Link
  • Building
  • Local and regional search engine
  • indexing
  • Forum Posting
  • Social Media Optimization:
  • Competitor analysis
  • Finding Appropriate Keywords.

Part: 4

  • SMO and SEM
  • Caffeine Updates
  • Google panda Vs Google Penguin
  • Updates
  • Web Scanning
  • Interview Practices with hidden SEO
  • techniques